By: Daniel H. Pink

December 31, 1998

Tired of delivering the same old business presentations in the same old way? Then join the Digital Storytelling movement, and take a lesson from its founder, Dana Winslow Atchley III. You may never use slides again.

The new world of business is filled with suspense and surprise. Which fast-growing startups will revolutionize their industries — and which will crash and burn? Which corporate giants will change with the times — and which will decline?

So why does communication about business remain so tedious? Most businesspeople describe their dreams and strategies — their stories — just as they’ve been doing it for decades: stiffly, from behind a podium, and maybe with a few slides. Call it Corporate Sominex.